# Holland Lane LLC: full site content Source: https://hollandlane.co/ · Updated 2026-10-10 Contact: hello@hollandlane.co --- # AI that fits the way your business already works. URL: https://hollandlane.co/ Holland Lane helps small businesses find where AI can actually help, and then builds it. It starts with a 45-minute AI Assessment. If we can't find at least 5 hours a week to give back to your team, you don't pay. ## You know AI could help. You're just not sure where to start. - You've played with ChatGPT. It was neat. It didn't change your Tuesday. - Your team copies the same details from one tool into another, every day. - Follow-ups slip through the cracks when things get busy. - You're growing, and the way you work now won't stretch much further. You don't need more AI tools. You need to know which one or two are worth it for your business. ## Start with the AI Assessment One conversation, one plain-English plan, and a clear answer to "where should we actually use AI?" 1. **45-minute discovery call.** You walk us through how work really gets done. We ask a lot of questions and recommend nothing yet. 2. **Your plan, within 5 business days.** Which problems to fix first, the tools to use, what they cost, and how many hours each one gives back. 3. **30-minute walkthrough.** We go through it together and you decide what matters. 4. **Your choice.** Run with the plan yourself, or have us build it. Price: $999, credited in full toward any build you start with us within 60 days. Our guarantee: If we can't find at least 5 hours a week to give back to your team, you don't pay. ## When the plan calls for building, we build it Your plan shows what's worth doing. When something's worth building, we build it, from quick setups to fully custom software. ### Build Sprint (from $2,500) The highest-impact fixes from your plan, built and live in about two weeks. Includes setup, testing, a short training session for your team, and written notes on how everything works. ### Custom builds (quoted per project) For the problems off-the-shelf tools can't solve: connecting systems that don't talk to each other, cleaning up messy data, AI assistants trained on your own documents, and small internal apps. This is where Fortune 500 experience makes the difference. ### Ongoing AI partner ($1,500/month) An AI lead for your business without the full-time hire. Two working sessions a month, message support with replies within one business day, and we keep everything we've built running and improving. Cancel anytime. We build AI solutions, but we can also recommend deterministic workflow automations where they matter for your business. AI isn't required for every solution. Optimized to your use case. Pay for what you need. ## Fortune 500 experience, small business attention Holland Lane was founded by a software engineering leader who has spent more than a decade building technology used by millions of people, and a decade before that teaching. Today, our founder builds AI workflows, automations and large-scale custom integrations at a Fortune 500 company, and was among the first to earn AWS's AI Practitioner certification. We started Holland Lane because we kept meeting small business owners who were working far too hard on things a computer could be doing for them. When a simple, off-the-shelf tool will do the job, we'll tell you, and save you the money. When it won't, we build exactly what you need, with the same care for security, testing and reliability that enterprise software demands. Either way, you'll understand what we built and why, and all of it belongs to you. ### What you can count on - Plain English, always. - Solutions built around your team, not the other way around. - You own everything. No lock-in. - Honest advice, even when the answer is "you don't need AI for this." ## If your team does it every week, it's worth a look We work with small businesses of every kind. A few examples of what an assessment often turns up: - Trades and home services. Quotes that never get a follow-up, and jobs re-typed into invoicing software. - Clinics and wellness businesses. Missed calls, no-shows, and clients who never rebook. - Professional services. Client intake, document collection, and reminder emails done by hand. - Shops and local businesses. Inventory spreadsheets, customer questions answered one by one, and reviews nobody asks for. Don't see your industry? That's fine. Just ask. If we're not the right fit, we'll point you to someone who is. ## Common questions ### We don't really understand AI. Is that okay? Completely. That's our job. You know your business, we'll handle the tech, and we'll explain everything in plain English along the way. ### What do you need from us for the assessment? A 10-minute intake form, 45 minutes on a video call, and honest answers about where the week goes. No passwords or system access needed. ### What if you don't find 5 hours a week? Then you don't pay. We calculate the hours from the numbers you give us on the call and show our math in the plan. If it adds up to less than 5 hours a week, tell us within 7 days of your walkthrough for a full refund. See the guarantee. ### Do we have to hire you to build anything? Not at all. The plan is yours to keep, and it's written so you can act on it yourselves. If you'd like help, your full $999 counts toward any build you start with us within 60 days. ### Will we have to buy a bunch of software? Not necessarily. Some fixes are free, or are better ways to use tools you already pay for. Every recommendation lists its monthly cost. ### Is our information kept private? We only record calls with your permission, use what we learn only for your plan, and delete recordings once your plan is delivered. ### Do you work remotely? Yes. We work with businesses anywhere, over video. ## Let's find the hours your business is losing. Book a free 15-minute call. Tell us what's eating up your week, and we'll tell you honestly whether an assessment is worth it for you. --- # The AI Assessment URL: https://hollandlane.co/assessment/ Find out where AI can save your business time, what it would cost, and what to do first. If we can't find at least 5 hours a week to give back to your team, you don't pay. ## Who it's for - Owner-run businesses - Teams that repeat the same admin work every week - Owners who've tried ChatGPT and wondered "now what?" ## Who it's not for - Anyone looking for marketing content or social media posts - Anyone who wants a 40-slide strategy deck - Clinical, legal or financial advice. We stick to operations. ## How it works 1. **Free 15-minute call.** A quick, no-pressure chat to see if an assessment makes sense. Skip it if you already know you're in. 2. **45-minute discovery call.** You walk us through how work really gets done. We ask a lot of questions and recommend nothing yet. 3. **Your plan, within 5 business days.** Which problems to fix first, the tools to use, what they cost, and how many hours each one gives back. 4. **30-minute walkthrough.** We go through it together and you decide what matters. 5. **Your choice.** Run with the plan yourself, or have us build it. - After you pay: a 10-minute intake form, so the discovery call goes straight to what matters. - Calls are recorded only with your permission. ## What's in your plan - A one-page map of every opportunity, sorted by effort and impact - 3 to 7 specific recommendations, each with monthly cost, setup time and hours saved - A 4-day quick-start plan, about 10 minutes a day, so something changes this week - The math behind every time estimate, using your own numbers - Bigger projects worth building later, if any We build AI solutions, but we can also recommend deterministic workflow automations where they matter for your business. AI isn't required for every solution. Optimized to your use case. Pay for what you need. ## Our 5-hour guarantee > Your plan will identify ways to save your team at least 5 hours a week in total, or your assessment is free. > We calculate every estimate from the numbers you share with us on the discovery call, and we show the math in your plan, so you can check it yourself. If the total comes up short, tell us within 7 days of your walkthrough and we'll refund the full $999. No forms, no hassle. The guarantee covers what your plan identifies, not results after you put it into practice, since those depend on your team and your tools. One guarantee per business. ## Price - $999, one time - Paid before your discovery call, by secure payment link - Backed by our 5-hour guarantee - Want us to build it? Your full $999 counts toward any build you start with us within 60 days of your walkthrough. ## You'll work directly with the builder Every assessment is led by our founder, who builds AI workflows, automations and custom integrations at a Fortune 500 company and was among the first to earn AWS's AI Practitioner certification. The person asking the questions on your call is the same person who writes your plan, and who builds it if you want us to. ## Common questions ### We don't really understand AI. Is that okay? Completely. That's our job. You know your business, we'll handle the tech, and we'll explain everything in plain English along the way. ### What happens on the free 15-minute call? You tell us a little about your business and what's eating up your week. We'll ask a few questions and tell you honestly whether an assessment is worth $999 to you. If it isn't, we'll say so, and usually leave you with a tip or two anyway. ### When do we pay? After your free 15-minute call, if we both agree the assessment makes sense, we'll send a secure payment link. Once it's paid, you'll book your discovery call and get the intake form. ### What do you need from us for the assessment? A 10-minute intake form, 45 minutes on a video call, and honest answers about where the week goes. No passwords or system access needed. ### What if you don't find 5 hours a week? Then you don't pay. We calculate the hours from the numbers you give us on the call and show our math in the plan. If it adds up to less than 5 hours a week, tell us within 7 days of your walkthrough for a full refund. See the guarantee. ### Do we have to hire you to build anything? Not at all. The plan is yours to keep, and it's written so you can act on it yourselves. If you'd like help, your full $999 counts toward any build you start with us within 60 days. ### Will we have to buy a bunch of software? Not necessarily. Some fixes are free, or are better ways to use tools you already pay for. Every recommendation lists its monthly cost. ### Who actually does the work? Our founder, who builds AI automations and custom integrations at a Fortune 500 company. You work directly with the same person from the first call to the final build. No handoffs. ### What if we're too small, or too busy? If your team repeats any task every week, there's usually something worth fixing. The whole assessment takes about 75 minutes of your time across two calls, plus a 10-minute form. ### How is this different from a free consultation? Our free 15-minute call is a conversation to see if we're a fit. The assessment is real work: a deep dive into how your business runs, and a written plan you keep whether or not you ever work with us again. ### Is our information kept private? We only record calls with your permission, use what we learn only for your plan, and delete recordings once your plan is delivered. ### Do you work remotely? Yes. We work with businesses anywhere, over video. ## Let's find the hours your business is losing. Fifteen minutes, free, no pressure. Tell us what's eating up your week. Worst case, you leave with an idea or two you can use on Monday. --- # Your med spa is losing consults to the clinic that texted back first. URL: https://hollandlane.co/med-spas/ Holland Lane sets up AI-powered missed-call text-back, lead follow-up, and rebooking for med spas and wellness clinics. Live in two weeks. You own the tools. ## Three leaks, one front desk - Missed calls. Every unanswered new-client call is a consult that books somewhere else. - Slow follow-up. Instagram and web-form leads go cold in hours, and many clinics don't reply until the next day. - No-shows and no rebooking. Empty slots and one-visit clients are the quiet revenue leak. ## What we automate - Missed-call text-back. Caller gets a text in seconds, tells us what they need, gets a booking link or a callback time. - Lead follow-up. Web forms and Instagram DMs get an answer in under a minute, then a polite nudge sequence until they book or say no. - Reminders and waitlist. Confirmations, day-before reminders, and automatic backfill when a slot opens. - Rebooking and reviews. Post-treatment check-in, review request, and a reminder when they're due back. ## How it works 1. **15-minute call.** We look at where your leads come from and where they leak. 2. **Two weeks of setup.** We connect everything to the scheduler and phone you already use. You don't have to switch anything. 3. **Handoff and training.** Your front desk learns it in 30 minutes. If you'd like, we keep it running on a monthly plan. ## Founding client setup: $1,500 founding price, paid at signing · limited to the first 3 clinics - Missed-call text-back - Web and Instagram lead follow-up - Appointment reminders - 30-minute staff training - Text-message carrier registration handled for you, so your texts don't get blocked Live in 14 days. After setup: optional $750/month. We watch for problems, fix anything that breaks, add new automations when you need them and send a short monthly report. Cancel anytime; everything stays in your accounts. ## Common questions ### Do I need to switch my scheduler? No. We connect to what you use. If it has no integration, we'll tell you on the first call. ### Is this HIPAA-compliant? We keep automations to scheduling and follow-up, not clinical details, and we sign a Business Associate Agreement (BAA) with you, the contract HIPAA requires for vendors that handle protected health information, and we only use vendors that sign one with us. ### Will clients know it's automated? Messages are written in your voice and hand off to a human the moment someone asks for one. ### What happens if I stop the monthly plan? Everything stays in your accounts. You can run it yourself or hand it to someone else. ### How fast can we start? Our goal is to have you live within 14 days of signing. Text-message carrier registration is the slowest step, so we start it on day one. ### Who builds this? Holland Lane is led by a software engineering leader with more than 10 years of experience building systems and apps used by millions of people every month. We're not a reseller: if a tool can't do what you need, we write the code. ### Who will I talk to? The engineer who builds your system. No account managers or handoffs. ## Find out what your front desk is missing 15 minutes, no pitch deck. If we can't find a leak worth fixing, we'll tell you. --- # Your med spa is losing consults to the clinic that texted back first. URL: https://hollandlane.co/demo/ Holland Lane sets up AI-powered missed-call text-back, lead follow-up, and rebooking for med spas and wellness clinics. Live in two weeks. You own the tools. --- # Apps we build for ourselves URL: https://hollandlane.co/apps/ Holland Lane LLC designs and builds mobile apps end to end, from idea through App Store release. Here's what's in the works. American Mahjong, built for the way people actually play. Sharp Sparrow pairs clean tile design with accurate scoring, so the app gets out of the way and lets the game do what it's always done — bring people to the table. Sharp Sparrow: https://sharpsparrow.com --- # Meet the person who builds it. URL: https://hollandlane.co/about/ Your first call is with the same person who designs, builds and tests your solution: a builder who creates AI automations for a Fortune 500 company. Same skills, same standards, sized for your business with the knowledge and experience to scale solutions to millions of users. ## Built at Fortune 500 scale. Sized for yours. Holland Lane's founder leads software teams at a Fortune 500 company and spends the workday designing and building AI workflows and automations for enterprise engineering teams. Before that came years at another Fortune 500 company, building some of the first voice assistant apps ever made. Big companies have whole departments figuring out AI. Small businesses have a busy owner and a long to-do list. Holland Lane brings the same thinking, testing and care that goes into enterprise systems, and points it at the jobs eating your week. And because the person on your discovery call is the person who builds your solution, nothing gets lost in translation. What you describe on Tuesday is what gets built. ## What you get ### Software that doesn't flinch. Our founder's teams build products millions of people use every day, where "it mostly works" earns you a very long morning. Your automations get the same treatment: tested before launch, watched after, and written down so they never turn into a mystery. ### Answers in plain English. Before tech, our founder spent ten years as a touring musician and teacher. Preschoolers, grad students, everyone in between. If you can explain a key change to a five-year-old, you can explain an automation to a busy business owner. We do it all the time. ### A bill that makes sense. We've seen what enterprise software costs, and you don't need most of it. When a $20-a-month tool or a setting you already pay for does the job, that's what we'll tell you. Even when it means we bill less. ### Custom integrations that hold up. Your scheduler doesn't talk to your invoicing software? Your customer list lives in three places? Connecting systems that were never meant to work together is what our founder does at Fortune 500 scale, for products millions of people use. We'll build the bridge your off-the-shelf tools are missing, and build it to last. ### The keys to everything. It all lives in your accounts, with notes on how it works. Walk away tomorrow and it keeps running. No hostage situations. ## Early. Every time. Some people wait to see if a new technology sticks. Our founder tends to be building with it before most people have heard of it. Back when "Hey Google" was a party trick, that meant shipping some of the very first voice assistant apps for one of the biggest news brands in the world. Then came years leading the teams that plug music and radio into the smart speakers and voice assistants in millions of homes, connecting systems that were never designed to talk to each other, at a scale where nothing is allowed to break. When AWS launched its AI Practitioner certification, our founder was in the first wave to earn it, with the official Early Adopter badge to prove it. Today, building AI workflows and automations is the day job. Every new technology runs the same play. Hype. Confusion. Then a short list of uses that actually change how work gets done. AI is deep in the confusion phase right now. We've been through this cycle before, and we'll walk you past the noise, straight to the two or three things that will pay off for your business. ## Case study: the watering schedule that runs itself Organization: A local community garden (nonprofit, all volunteers) ### The problem Every summer, gardeners leave town. Their tomatoes don't. The garden's watering program pairs away-gardeners with volunteers who keep their plots alive, and every match, reminder and missed date landed on one volunteer coordinator, a phone full of texts and a spreadsheet that needed babysitting. This summer, the coordinator simply didn't have the time. ### What we built - A sign-up sheet for gardeners and volunteers - Automatic matching between gardeners who are away and volunteers who are free - An email to both people the moment a match is made - A dashboard that shows coverage gaps at a glance All on Google Sheets and Apps Script, tools the volunteers already knew. Nothing new to learn. Nothing to pay for. ### The result - About two hours to design, build and test - Zero matching by hand - Gaps spotted at a glance, before a plot goes thirsty - One coordinator who got her summer back ### What this means for your business Swap "gardeners and volunteers" for customers and technicians. Patients and open appointments. Clients and missing paperwork. Same problem: matching, reminding and tracking by hand. Most small businesses have a few jobs like this quietly eating hours every week. Finding them is exactly what the AI Assessment is for. ## Background at a glance - Senior software engineering leader at a Fortune 500 company - Designs and builds AI workflows and automations for enterprise engineering teams - Leads teams behind products used by millions of listeners every day - Previously at a second Fortune 500 company, building some of the first voice assistant apps - 10+ years in software engineering - Speaker at national technology conferences - Two years mentoring new developers - AWS Certified AI Practitioner, Early Adopter (among the first to earn it) - AWS Certified Cloud Practitioner - Hugging Face certification in AI agents - Ten years as a professional musician and educator - Builds and ships original apps, including Sharp Sparrow for iOS We work with clinics and small businesses anywhere, over video. ## Tell us what's eating your week. Fifteen minutes, free. You'll talk directly with the person who builds it. Worst case, you walk away with one idea you can use on Monday. --- # Book a 15-minute call URL: https://hollandlane.co/contact/ The fastest way to talk is a 15-minute call. We'll look at where your leads come from and tell you honestly whether we can help. Prefer email? That works too. Book: https://calendar.google.com/calendar/appointments/schedules/AcZssZ0J_SdnhWr0KQ8bgwpqDCnb8xOLckJ1T0i_t4imiUtO1SNOpzql3_BSN-2__6CCrR5QStHoBftJ Email: hello@hollandlane.co We work with clinics and small businesses anywhere, over video.