About

Meet the person who builds it.

Your first call is with the same person who designs, builds and tests your solution: a builder with more than a decade of experience creating custom integrations for Fortune 500 companies. The same skills and standards that hold up for millions of users, sized for your business.


Built at Fortune 500 scale. Sized for yours.

Holland Lane's founder has spent more than a decade building custom integrations for Fortune 500 companies, connecting complex systems that serve millions of users, where downtime isn't an option. That experience extends to AI: workflows and automations that help enterprise teams cut busywork, save time and get more done with the people they have.

Big companies have whole departments figuring out AI. Small businesses have a busy owner and a long to-do list. Holland Lane brings the same thinking, testing and care that goes into enterprise systems, and points it at the jobs eating your week.

And because the person on your discovery call is the person who builds your solution, nothing gets lost in translation. What you describe on Tuesday is what gets built.

What you get

Built to keep working.

We've spent years building software where "it mostly works" isn't an option. Every automation is tested before launch, monitored after, and documented, so it never turns into a mystery.

Plain English, always.

No jargon and no 40-page manuals. If we can't explain it simply, we haven't done our job.

A bill that makes sense.

When a $20-a-month tool or a setting you already pay for does the job, that's what we'll recommend, even when it means we bill less.

Custom integrations that hold up.

Scheduler not talking to your invoicing? Customer list living in three places? Connecting systems that were never designed to work together is what we've done for more than a decade, at Fortune 500 scale. We'll build the bridge your tools are missing, and build it to last.

No strings attached.

Your data and your accounts always stay yours. What we set up for you runs on your accounts, comes with notes on how it works, and keeps working even if we part ways.

Early adopters, by habit

We’re early adopters at heart. We’ve been building with new technology since before most people had heard of it, from the first voice assistants to today’s AI tools, and we were among the first to earn AWS’s AI certification.

Being early has taught us the pattern: big hype, lots of confusion, then a handful of uses that genuinely save time and money. We do the experimenting so you don’t have to, and bring you straight to the ones that pay off for your business.

Case study: the watering schedule that runs itself

Organization: A local community garden (nonprofit, all volunteers)

The problem

Every summer, gardeners leave town. Their tomatoes don't. The garden's watering program pairs away-gardeners with volunteers who keep their plots alive, and every match, reminder and missed date landed on one volunteer coordinator, a phone full of texts and a spreadsheet that needed babysitting. This summer, the coordinator simply didn't have the time.

What we built

  • A sign-up sheet for gardeners and volunteers
  • Automatic matching between gardeners who are away and volunteers who are free
  • An email to both people the moment a match is made
  • A dashboard that shows coverage gaps at a glance

All on Google Sheets and Apps Script, tools the volunteers already knew. Nothing new to learn. Nothing to pay for.

The result

  • About two hours to design, build and test
  • Zero matching by hand
  • Gaps spotted at a glance, before a plot goes thirsty
  • One coordinator who got her summer back

What this means for your business

Swap "gardeners and volunteers" for customers and technicians. Patients and open appointments. Clients and missing paperwork. Same problem: matching, reminding and tracking by hand. Most small businesses have a few jobs like this quietly eating hours every week. Finding them is exactly what the AI Assessment is for.

Background at a glance

  • 10+ years building custom integrations for Fortune 500 companies
  • Systems that serve millions of users
  • Builds AI workflows and automations that save enterprise teams time and increase what they can deliver
  • Senior software engineering leadership experience
  • Speaker at national technology conferences
  • AWS Certified AI Practitioner, Early Adopter (among the first to earn it)
  • A background in teaching, which is why we explain everything in plain English

Where we work

We are a remote team that utilizes modern remote working tools to help us reach business owners everywhere.

Tell us what's eating your week.

Fifteen minutes, free. You'll talk directly with the person who builds it. Worst case, you walk away with one idea you can use on Monday.

Book a free 15-minute call
Book a free 15-minute call